One great way to increase your own backlinks is by building connections and giving out backlinks. And vice versa, you can use HARO to become a source in your right, building valuable backlinks to your website. WordStream’s free keyword tool is another optionWordStream’s Free Keyword Tool that can help you discover relevant keywords and keyword phrases for your SEO strategies. Enter a keyword or even a competitor’s website to find keyword ideas.
If you like basing your SEO strategy on keyword intent, WordStream’s free resources are worth considering. It’s ranked as the #1 platform for AI SEO and is built to write and optimize for search engines with unparalleled ease. Merkle provides access to a variety of other free SEO tools through technicalseo.com. This includes a robots.txt tester, hreflang tags tester, and sitemap generator.
In order to give you full access to their pro plan, they will ask for a credit card before starting the trial. In addition to great content, you also need high-quality backlinks. Backlinks are links from other websites that point to your website. Google uses these backlinks as a signal of the quality of your website. For example, if you’re starting with a new website, you could use Ahrefs for keyword research, SurferSEO for semantic keywords and on-page SEO, and SEMrush for technical SEO analysis.
Site Audit also provides information on how and why to fix each issue. Finally, Sitechecker is a website SEO checker and audit tool for monitoring and reporting the internal and external changes that impact your website’s technical SEO. Whether you’re a brand, agency, government, or educational institution, Sitechecker monitors and analyzes all things SEO for your website. Regularly analyzing SEO data lets you understand your SEO strategy’s inner workings, including site elements that are driving results and audience behavior. You can then use these insights to optimize your SEO strategy and make data-driven decisions regarding future campaigns. SEO analytics is a process where businesses collect and review raw data about their SEO efforts to gain insight into their SEO performance.
I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick. One of my favorite features in Clearscope is how it shows you exactly which pages are losing traffic. This could indicate that now is the perfect time to publish a guide, blog post, or landing page about that keyword.
Surfer SEO.
Enter a URL and scroll to see estimated traffic and engagement stats, site traffic demographics, traffic sources, and more. The tool is free, but you do have to give up your email address to access it. These SEO tools are either completely free or have a robust free tier with plenty of functionality.
Other Free SEO Tools
It’s used by agencies, in-house marketers, and SEO professionals who need reliable data to find ranking opportunities and evaluate competitors. The tool is officially certified by YouTube and integrates seamlessly with your channel, offering real-time suggestions that help boost video rankings. One of its standout features is thumbnail and title A/B testing, available in higher-tier plans, which lets you experiment and track what performs best over time. Each is ideal for different tasks such as keyword research, audits, content optimization, or platform-specific SEO. Like Ahrefs, Semrush can track your visibility on AI search results with its new feature Otterly AI.
You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs. MozBar is a free SEO toolbar that works with the Chrome browser. It calls itself the industry’s leading SEO toolbar, with over 1 million installs. It provides easy access to advanced metrics on webpages and SERPs.
All plans include a 7-day money-back guarantee for new customers, and SEO Anomaly annual billing offers significant savings. For agencies managing multiple location-based clients or multi-location brands, this dedicated approach to local visibility delivers results that broader tools simply can’t match. For agencies serious about technical SEO, the value of Screaming Frog is non-negotiable. While it lacks the collaborative features found in dedicated software for SEO agency, its technical prowess more than compensates. For agencies managing client websites, Google Search Console (GSC) provides an invaluable direct line to how Google actually sees and interprets your clients’ sites.
Keywords Everywhere
- After you pick your main SEO workhorse, I highly recommend you take full advantage of the free tools.
- SEO tools can focus on keyword research, auditing, rank tracking, and more.
- Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow.
Made to improve the performance of your website by thorough auditing and ongoing monitoring, Plerdy is a multifarious SEO and digital marketing tool. Companies trying to properly raise their online presence and user interaction depend on this technology. SEMrush is a premier online visibility management SaaS platform, offering indispensable tools for ecommerce competitor analysis. Widely recognized in the industry, SEMrush empowers businesses to optimize their online visibility and gain a competitive edge in the ecommerce landscape. Older domains may get a slight edge in search engine rankings.