And as that SEO Anomaly page has accumulated links, it made its way onto the first page for “white hat SEO”. Because of that, I got traffic from the keyword “SEO case study” within weeks. As you might expect, the keyword “SEO case study” is MUCH less competitive than “white hat SEO”. This tool shows you subtopics (and terms) that are related to the keyword you typed into it.

Build Backlinks to Your Site

Whether it’s newspaper ads, direct mail, or billboards, print marketing involves a direct cost and typically targets a limited geographic area. Moreover, print advertising is often perceived as intrusive, junk, or spam. Many people quickly discard direct mail without a second thought, and magazine or newspaper ads are frequently ignored—or missed entirely by those who prefer digital media over print. High organic SEO rankings and PPC ads can increase brand awareness and credibility.

• But, building backlinks is at the heart of off-page SEO, as search engines use backlinks as an indication of the linked content’s quality.
• When we analyzed millions of Google search results to learn more about Google’s CTR, we found that using question title tags significantly boosted CTR.
• Well, my Google Search Console guide isn’t that easy for someone to link to.
• This is done using a file called robots.txt (crawling) and a meta tag called meta robots (indexing).
• It’s not about the actual words or information on the pages but more about setting up the website so search engines can navigate and make sense of that content.

Keep Learning SEO

It will improve your search rankings on a SERP, and also maintain the integrity of your website. Basic coding knowledge can be beneficial for SEO, but it's not a strict requirement. This SEO course covers both technical and non-technical aspects, ensuring you can effectively optimize websites regardless of your coding background. Yes, SEO is a promising career with growing demand as businesses seek to enhance their online presence. It offers diverse job opportunities, competitive salaries, and the chance to work in various industries. This SEO course prepares you for a successful career in this dynamic field by providing in-depth knowledge and practical experience.

Since our founding in 2018, we have grown with ahrefs as our enterprise tool of choice. Whether you’re planning SEO for a Shopify store or another website, here’s an SEO checklist to help you climb those search results. Search engine optimization (SEO) has come a long way since the days of keyword stuffing and clickbait copy. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page. This course is completely online, so there’s no need to show up to a classroom in person.

Local directory submission still very much matters when it comes to establishing local authority and visibility. In other words, those areas where your business has established some authority and visibility relative to your competitors. Furthermore, at a local level – and depending on the service or product – you may very well find large players like big box stores or ecommerce offerings appearing in the search results. A business you consider a competitor offline may or may not be a competitor online, which will determine whether or not you can learn and apply anything from how their web presence is structured.

This helps you see what Google could crawl and can therefore help highlight any issues with crawling. To check a page, enter the URL into the search box at the top of the page. Clicking through on any error types will take you to some examples of the URLs that encountered the error.

For example, let’s say you were running the website of an online pet store. You might be wise to create one keyword grouping for all your dog-related products, then one for all of your parakeet-related projects, etc. Now your pet store can create individual pages optimized for each small keyword group. Now that you’ve found the best keywords, you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that good stuff). Not only do we get the guest post written for you, but we conduct the manual outreach to high-quality sites to secure you a spot. You shouldn’t pay attention to how many links you have because some of them could be low-quality, from existing sites, or internal links that you set up yourself.