Instead of exploring the best water parks, someone wants to find a water park near them. As one of the most important ranking factors in SEO, off-page optimization is critical to include in your SEO checklist. Search engine optimization is also helpful because of its targeting capabilities. Whether you’re looking to reach people in a specific town (like Los Angeles) or people in the awareness vs. decision stage, you can do so with SEO. The indexing stage is like a librarian reviewing, organizing, and shelving various books in the library.

• Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites.
• Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry.
• Search engines determine topical authority by considering whether a site addresses an entire topic comprehensively or only targets particular keywords.
• In Local SEO, a citation is any mention online of a brand Name, Address or Phone number (NAP).
• SEO stands for search engine optimization, which is the process of improving a website’s visibility in organic search results on Google and Bing, or other search engines.

Advanced Strategies for Semantic SEO

By optimizing your website for search engines, you can increase your visibility through organic, or unpaid, search engine results. To achieve high rankings on search engines, an SEO specialist or SEO manager may use a number of different strategies that involve both content and technical SEO. Search engine optimization (SEO) is the process of improving a website’s organic visibility on search engines. Building internal links or hyperlinks to other content on your site can help search engines learn more about your site. When you create content around these keywords, you improve your chances of ranking higher for these keywords on the search engine results page. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information.

How to Repurpose Your Content With AI — Whiteboard Friday

Since landing pages are built to convert, their meta descriptions should do the same — by pulling in the right audience from the search results with a clear promise of value. When a search term matches part of your meta description, Google highlights it in bold, making your snippet stand out in the search results. To write a meta description, you should combine technical best practices (right length, proper keyword use, correct placement) with clever writing (clear benefits, emotional pull, actionable language). Bethan is a B2B marketer and entrepreneur, with over 12 years marketing experience leading to Marketing Director level. Bethan knows what it’s like to start your own businesses, they are a regular speaker at international conferences, and podcast host of "The Brave". I've not met KPIs in the past because, frankly, some of the material we were producing wasn't good BHS Links enough and didn't hit the mark with our audience.

This ensured each page delivered accurate, structured details, resulting in enhanced rich snippets and improved engagement from local searches. Your website isn’t just a digital brochure—it’s the engine that powers your local SEO success. While your Google Business Profile (GBP) acts as the front door, your website is the foundation that tells search engines exactly who you are, where you serve, and why locals should choose you. The meta description character limit in SEO is around 150–160 characters.

Title tags and meta descriptions are two of the most critical elements of on-page SEO. Title tags appear in search engine results pages (SERPs) and should accurately describe the content of the page. Meta descriptions, on the other hand, provide a brief summary of the page’s content and should entice users to click through. When optimizing title tags and meta descriptions, it’s essential to include your target keyword and make sure they are descriptive, concise, and compelling. Beyond helping search engines interpret page content, proper on-page SEO also helps users quickly and clearly understand what a page is about and whether it addresses their search query.

If you have a post about hiking tips and you have two backlinks, one from a post about outdoor sports and the other from a post about politics, the former backlink is much more valuable. They are not the same and while the PageRank metric was discontinued, the PageRank algorithm is still a part of Google’s ranking. Link equity (also called “link juice”) is a term used to describe the authority a page transfers to another page through a link. Featured snippet (sometimes called “position zero”) is a selected search result that appears above the standard 10 results in Google search.

It’s better to have a few links from good sites that are relevant to yours, than loads of junk and irrelevant links just for the sake of it. They will crawl the links on the pages of your site pointing to the other pages on your site (internal links) and they will crawl links (backlinks) pointing to other sites. Using WordPress as your CMS is like giving yourself a head start when it comes to creating a search engine friendly website.

Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites. Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI. Users are more likely to trust websites (businesses) found on the first pages of Google, Bing, or Yahoo. Thin content refers to pages with little or no value to users, such as duplicate pages, automatically generated content, or very short articles that don’t provide real insights. Optimizing your images will make their job easier and increase your chances of getting traffic from Image searches.